How to customize the WooCommerce Product Page

how to customize woocommerce product page

How to customize the WooCommerce Product Page – A complete guide

Introduction – Why it’s important to customize the WooCommerce Product Page

Would you like total freedom to design the whole WooCommerce Product Page any way you like?

The WooCommerce Product Page is probably the most important page in your WooCommerce store, but normally you have little control over the design.  This is because the WooCommerce Product Page design is set by Woocommerce and generated automatically. 

Subsequently, all WooCommerce Product Pages tend to look exactly the same. But not all products are the same and many products deserve their own unique Product Page layout.

This guide will show you how to fully customize the WooCommerce Product Page. We’ll be using the WordPress Gutenberg Block Editor and the WooBuilder Blocks plugin. No Page Builder is required, and this method works on every WordPress Theme.

Let’s start with two examples.

The first example on the left is the default WooCommerce Single Page design, the second one on the right has been customized using the Block Editor. I hope you’ll agree the WooCommerce Product Page that has been customized on the right is more visually exciting, showcases the product in a much more attractive way, and is very likely to boost sales.

Default layout

before woocommerce single page customization

Customized with Block Editor

after woocommerce single page customization

Gallery – Examples of WooCommerce Product Pages that have been customized

Here’s some awesome examples of WooCommerce Product Pages that have been customized using WooBuilder Blocks and the WordPress Block Editor. If you would like to see some live examples click here.

  • brown top
  • woobuilder using coblock media card
  • woobuilder product
  • woobuilder with product gallery
  • woobuilder - customize the woocommerce single product page
  • woobuilder full screen image product
  • woobuilder with shape divider
  • How to customize the WooCommerce Product Page 1
  • woobuilder with 2 picture gallery
  • How to customize the WooCommerce Product Page 2
  • How to customize the WooCommerce Product Page 3
  • How to customize the WooCommerce Product Page 4
  • use video instead of woocommerce product image

Customizing the WooCommerce Product Page has two major benefits

1. Increased Sales

Having complete control over every element of the design, layout, and content of your WooCommerce Product Page is incredibly important if you want to give your revenue a boost. An awesome WooCommerce Product page will convert more of your prospects into new customers

  • You’ll be able to create a beautiful Product Page that will let you showcase your products and reflect your brand.
  • You’ll be able to get the most value out of any product photography and video footage.
  • You’ll be able to create urgency and spur your customers to purchase by adding powerful Product Page sales boosters like Sales Countdown Timers and Stock Quantity Counters.
  • You’ll be able to establish trust and credibility by highlighting your customer reviews and testimonials.
  • You’ll be able to answer any customer objections upfront by displaying delivery timescales and shipping costs.

2. Much much better SEO (Search Engine Optimization)

By breaking free of the default WooCommerce Product Page layout you can include much more keyword-rich content that your customers will be searching for on Google. This will give you a much better chance of ranking above your competitors on the search results page.

How to Customize the WooCommerce Product Page – A video tutorial

Here’s a 5 minute video tutorial that show’s you how to customize the WooCommerce Product page.

In this tutorial I’m using the WordPress Block Editor and the WooBuilder Blocks plugin. WooBuilder Blocks is a Woocommerce product page layout plugin.

To customize the WooCommerce Product Page; first, install the WooBuilder Blocks plugin, then enable the WordPress Gutenberg Block Editor on the Product Page, then design your Product page using the Block Editor and the WooBuilder Product Blocks.

How to customize the WooCommerce Product Page – step by step instructions

Here’s how the WooBuilder Blocks plugin works.

1. Add WooCommerce Product details as normal

First head over and pick up a copy of the WooBuilder Blocks plugin and then install it via plugins on your WordPress website.

Once you have installed WooBuilder Blocks enter your product details in the normal way (or go to an existing product) and you’ll see a new option on the right that says ‘enable WooBuilder blocks’.

Once you enable WooBuilder Blocks you’ll have the three options shown in the screenshot below.

enable woobuilder blocks
How to customize the WooCommerce Product Page 5

WooBuilder Blocks comes with pre-designed templates

woobuilder pre built templates

The Blocks included with WooBuilder Blocks

You can add WooBuilder Blocks anywhere within your WooCommerce Page layout, using the Gutenberg Block Editor to design your page.

WooBuilder Blocks include;

  • Product Title Block
  • Add to Cart Block
  • Request a Quote Block
  • Product Price Block
  • Short Description Block
  • Long Description Block
  • Product Image Block
  • Video Gallery Block
  • Product Image Carousel Block
  • Product Cover Block
  • Product Reviews Block
  • Star Ratings Block
  • Product Meta Block
  • Tabs Blocks
  • Sales Countdown Block
  • Stock Countdown Block
  • Related Products Block
  • Upsell Block
  • Template Block
  • Split Testing Block
  • WooCommerce Hooks Block
How to customize the WooCommerce Product Page 6

Customizing Blocks

Each WooBuilder Block also comes with lots of great customization settings.

For example, it’s now easy to change the font, font size, the font color of the WooCommerce Product title, and the WooCommerce add-to cart.

customize woocommerce product title

2. Create your new design using the Gutenberg Block editor and WooBuilder Blocks

Now you can use the Block Editor to design your WooCommerce Product Page.

Top tip – to create grid layouts for your WooCommerce Product Page then consider using the WordPress Columns Block or a specialized Gutenberg based layout block like Gutenberg Pro, the Caxton Layout Block, or the Kadance Layout Block.

how woobuilder works
How to customize the WooCommerce Product Page 7

3. Publish your new WooCommerce Product page design

When you have finished, you can publish your new snazzy design.

How to customize the WooCommerce Product Page 8

4. Create Templates that can be used on multiple WooCommerce Products

If you want to apply your new super duper WooCommerce Product Listing Page designs to multiple products then you can use the WooBuilder Templating system.

It’s incredibly easy to get working and only takes a few minutes.

12 Sales Boosting WooCommerce Product Page Edits

Customizing the WooCommerce Product Page can really boost your sales and conversions.

Here’s 12 top tips!

1) Add a Sales Countdown

Sales Countdowns can be a great way to encourage your customers to take action and make a purchase. Adding a sales countdown to the WooCommerce Product Page is really easy using WooBuilder Blocks.

All you have to do is add the Sales Countdown Block into the WooCommerce Product Page.

woocommerce sales countdown
How to customize the WooCommerce Product Page 9

2) Showcase Product imagery with a Photo Carousel

The Product Images Carousel Block makes it easy to showcase your WooCommerce Products in a beautiful Carousel.

It automatically grabs your main product image and your product gallery images to use in the carousel. And because it’s a block and uses the WordPress Block Editor you can place it anywhere within your WooCommerce Product Page.

First just add the WooBuilder Product Images Carousel.

How to customize the WooCommerce Product Page 10

WooBuilder Blocks automagically takes your WooCommerce Product Image and Gallery Images and creates a beautiful auto-timed WooCommerce Carousel for your main product image.

How to customize the WooCommerce Product Page 11

3) Add a WooCommerce Featured Video

Video is a great way to really showcase your products and replacing your normal WooCommerce Product Image with a video is very easy.

Just add the video block!

4) Customize WooCommerce Related Products

One the big benefits of this approach is that you can easily get 100% control of your WooCommerce Single Product Page related products.

Here’s just a few of the WooCommerce related product customizations that are possible.

  • Change what products to show in WooCommerce related products
  • Hide WooCommerce related products
  • Change the number of WooCommerce related products
  • Change WooCommerce related products title
  • Change WooCommerce related products columns
  • Change WooCommerce related products image size
  • Add a WooCommerce related products carousel
  • Create a totally unique WooCommerce Related Products section

5) A/B Split Testing the WooCommerce Product Page

Split Testing is a great way to check whether your new designs are working automatically by testing different versions of them.

WooBuilder Blocks also comes with an A / B Split Testing Block. This lets you test different versions of the same product and then choose the winner.

6) Add a full screen WooCommerce Product Image

Sometimes it’s great to be able to really showcase your Product Photography and create a full-screen WooCommerce Product Layout.

All we need to do is use the WooBuilder Cover Block that comes with WooBuilder Blocks.

The WooBuilder Cover Block works in a similar way to the existing Gutenberg Cover Block, however we automatically grab the WooCommerce product image and product data.

There are quite a few customization options to the WooCommerce Cover Block including,

  • Change height
  • Make full width
  • Add parallax
  • Add overlay colour
  • Align text

The WooCommerce Cover Block can also be used to create templates that can be applied to multiple products.

7) Create a one page WooCommerce website

One Page WooCommerce websites are great if you only have one product that you want to showcase. These are also great if you need to create a WooCommerce Landing Page.

Here’s a video tutorial on how to create an awesome WooCommerce Landing Page or WooCommerce Single Page website, using the WordPress Gutenberg Block Editor and the WooBuilder Blocks plugin.

8) Vertically align your WooCommerce Product Gallery images

Sometimes it’s great to make your WooCommerce Gallery Images fit more accurately with your design and highlight them.

WooBuilder Blocks gives you 4 options to choose for your product galleries

  • Default layout
  • Hide product gallery
  • Left vertical align product gallery
  • Right vertical align product gallery
How to customize the WooCommerce Product Page 12

9) Highlight customer reviews and testimonials

Customer reviews and testimonials are very important to establish trust and social proof of the value of your products. In the normal WooCommerce Product Page customer reviews are somewhat hidden. It’s better if you can make more of your customer testimonials, ideally make them very visible on the Product Page.

I’ve seen some sites that have a testimonials page. Whilst this is ok, it’s important to remember that most of your customers will never visit your testimonials page, so you need to make them visible throughout your website, and importantly on the WooCommerce Single Product Page.

Here’s one idea of how your customer testimonials could be used on the WooCommerce Product Page. In this example I’ve added a heading block and a paragraph block to the top of the Product Page. It’s really easy to do and makes a huge difference when a new customer lands on your product pages.

woocommerce testimonial on product page

10) Display Shipping Information and timescales

Delivery timescales are likely to be a reason why you customers either make a purchase or go elsewhere. It’s important to meet and answer any objections up front. One simple way to do this is to add clear details on your shipping costs and timescales. Here’s one idea.

show shipping information on woocommerce product page

11) Add a Stock Coundown

A great way to boost sales is to add a visual stock countdown to the WooCommerce Single Page. Here’s a picture of the WooBuilder Blocks Stock Countdown Block.

You can add this anywhere within the WooCommerce Product Page layout, but a visual Stock Countdown timer is going to boost your sales because it’s much clearer for your customers that they need to take action quickly!

How to customize the WooCommerce Product Page 13

12) Display payment options

Your customers would like to know what payment options you support upfront so they don’t waste time going through the whole checkout process.

I’d recommend displaying them right on the Product Page so that any sales questions about payment options are met straight away. This should reduce you cart abandonment as well and boost conversions.

Here’s one idea of what you could do.

How to customize the WooCommerce Product Page 14

The Science behind making a better WooCommerce Product Page

The Baymard Institute are the World’s leading research company on ecommerce design, and have analyzed thousands of ecommerce websites.

These is what they say about the Product Page.

‘Nearly all users go through a product page before making any purchase, and it’s often on the product page where users make up their mind on whether or not they want to purchase the item.

The product page is the centerpiece of your users’ e-commerce experience. Yet at the same time, the product page layout and features tend to be under a lot of strain as they often rely on the same template re-used across the entire site’s product catalog.

It’s often on the product page where users make up their mind on purchasing the item or not. Hence, we’ve observed that even small UX issues in a site’s product page implementation will often cause direct site abandonments.  For example, the single most critical issue is that 51% of sites do not offer a shipping estimate or a shipping calculator at their product pages, this is despite the fact that a majority of users will try to seek out this very information.’

Source: Baymard Institute

Whether you need to add a shipping estimate, an awesome product video, or much larger product images, or more SEO friendly text – this method makes it all possible.

The beauty of this approach is that there are no limitations on the design of WooCommerce Product page layout.

Here’s just some of the things you’ll be able to customize with the WooCommerce Product page.

  • Fully customize the layout of the WooCommerce Product Page
  • Change the layout of the WooCommerce Product Image
  • Change the size of the WooCommerce Page Product Image
  • Change the WooCommerce Product Page background
  • Change the WooCommerce Product Page template
  • Hand pick which related products to show to increase up sells and cross sells
  • Make the WooCommerce Product Page image full width
  • Replace the WooCommerce Product image with a video
  • Turn on and off Product Gallery Images
  • Change the font, color and size of the WooCommerce Product title
  • Change the position of the WooCommerce Product tabs
  • Change the position of the WooCommerce Product reviews
  • Add custom fields to the WooCommerce Product Page
  • Change the order of the fields on the WooCommerce Product Page
  • Change the style of the WooCommerce Product Page add to cart button
  • Change the related products shown on the Product page

The WordPress plugin I used to customize the WooCommerce Product page

Introducing WooBuilder Blocks

Each of the WooCommerce Product Pages examples above have been customized and built in a matter of minutes with the WooBuilder Blocks plugin.

woobuilder blocks for woocommerce

WooBuilder Blocks is a WordPress plugin that lets you customize the WooCommerce Single Product Page for a single product, a category of products, or for all your products.

WooBuilder Blocks is built to be super fast and lean, and because it’s designed to be used with the WordPress Block Editor (Gutenberg), no Page Builder is required, so it won’t slow down your website.

Read a review of WooBuilder Blocks by WP Lift

WooBuilder Blocks works on any WordPress theme

You can customize the layout of the WooCommerce Product Page using any WordPress theme. WooBuilder Blocks has been tested with Divi, Storefront, Astra, Ocean WP, Avada, Enfold, Flatsome, Genesis, BeTheme, Twenty Nineteen, Salient, Sydney and more.

Important note: Divi and Avada disable the new Block Editor (Gutenberg) so you’ll need to re-enable Gutenberg in the theme settings. Once Gutenberg is re-enabled WooBuilder Blocks will work as expected.

Take WooBuilder Blocks for a risk free 14 day trial (cancel at any time)

Not using Gutenberg yet?

Then Use our Pagebuilder Pro plugin to customize the WooCommerce Single Product Page

If you are not using the new Gutenberg Block editor, then you can use our PageBuilder Pro plugin and the WooBuilder module you can just drag and drop the various WooCommerce Product elements to where you would like them to appear and completely customize the layout of your WooCommerce Products.

How to customize the WooCommerce Product Page

This video shows you how you can;

  1. Create a unique layout for your WooCommerce Product Pages

How to create templates of your WooCommerce Product Page

What’s more, you can also create re-usable templates of your stunning new WooCommerce Product Pages and apply them in 1 click to your other products.

This video shows you how you can

  1. Create a unique WooCommerce Product Page layout
  2. Create a template out of that unique Product Page
  3. Apply that template to your products

An example of a customized WooCommerce Product Page

On the left is the default WooCommerce Product Page layout, and on the right is an example of a layout built with our WooBuilder plugin.

How it works

Create your unique WooCommerce Product Page is really easy

  1. Create your WooCommerce Product
  2. Click on the red ‘Product Builder’ button
  3. Design your new WooCommerce Product layout
  4. Use your new design as a template for other WooCommerce producdts
How to customize the WooCommerce Product Page 18
how to add a WooCommerce element to a product page


How do I change the layout of a product in WooCommerce?

Our WooBuilder Blocks plugin lets you change the layout of your WooCommerce Product Page. It uses the new Gutenberg Block Editor so that you can create any layout you can imagine. In addition WooBuilder Blocks also gives you extra options including Split Testing.

How do I override a WooCommerce template?

You can either dive into the code or use the WooBuilder Blocks plugin :) WooBuilder automatically overrrides the normal WooCommerce template so you can change the design easily.

Can I create WooCommerce Product Page templates that I can use on multiple products?

Yes. With WooBuilder Blocks you can save your design as a template and then apply to multiple products using WooCommerce Categories and Tags.

Does WooBuilder Blocks work on every theme?

Yes. WooBuilder Blocks is designed to be theme neutral. We’ve tested on most of the most popular WordPress themes, including Astra, Divi, Avada, GeneratePress, WPOcean and many more.

Can I A/B test different WooCommerce product layouts?

A/B testing (or Split Testing) is when you test out two versions of your WooCommerce product (here’s a good article with more detail on how A/B testing works). WooBuilder Blocks now comes with a Split Testing Block. This lets you run multiple versions and layouts of the same WooCommerce product. The Split Testing Block gives you real time statistics on which has been the most successful layout. Finally you can select the winning layout as your choice.

57 thoughts on “How to customize the WooCommerce Product Page”

  1. Hi, I’d love to use this on our site (looks amazing!) however, downloaded plugin and can’t find the “enable WooBuilder blocks” button while on product page…..

    1. Jamie Marsland

      Hi Julian

      Can i double check you have purchase this plugin .

      If you have, could you raise a support ticket here

      It sounds like you might have the new Gutenberg Editor disabled – check if you have the classic editor plugin installed, as this disables the new Gutenberg Editor.


  2. Hi, I want to show video only specific category on single product tab section . Which category have video the description tab section will show active. other category single product will show review tab active, Can any one help me

  3. Hi !! 3 questions for me :

    1/ Is your plugin compatible with any “one page checkout” plugin, (this one for example ?

    2/ You confirm that it works with variable products ? How does the images of each variation appear ?

    3/ I didn’t understand clearly if everything works only by buying this plugin, or do I have to buy another one to make it work (caxton blocks,…) ?

    Thank you !

    1. Jamie Marsland

      Hi Aude,

      Here’s a few answers

      1) This week we are working on our own ‘one page checkout’ functionality that works with the upcoming checkout block that’s going to be included in the next version of woocommerce blocks (from woocoommerce) as we feel this will give customers the maximum flexibility :)

      2) Yes woobuilder blocks works ‘out of the box’ with variable products. Here’s a demo It also works great with the WooCommerce attribute swatches plugin (by , here’s a demo of that one

      3) Yes you just need to buy woobuilder blocks. It does require our gutenberg framework plugin caxton but that is a free plugin :) This is all handled during installation. We built caxton as a framework for all our gutenberg based plugins (so we don’t need to include some of the same core block functionality in each plugin).

      1. Hi Jamie,

        Thank you for your quick reply !!
        Ok so for the “one page ckeck out” would you advise me to wait for the new version you are about to release ?
        I would have to install the plugin woocommerce blocks + yours, right ?
        Do you know when they will release the new version of woocommerce blocks ?

        Thank you for the demo, perfect.
        Noted for caxton!


    1. Jamie Marsland

      Yes if you use a layout block like our Caxton Layout Block – that has mobile settings built in :)

      1. Hi ! Same question I guess but asked differently : is your plugin responsive ?
        Or do we have to do different settings for mobile and desktop ? Thank you !

  4. Hello how are you? I use Yootheme Pro as my website template. Can you tell me if your plugin is compatible with it? It was not very clear to me if I need to use any more plug-ins together with WooBuilder Blocks, if so can you indicate which one? Thank you.

    1. Jamie Marsland

      Hi Ricardo,

      I haven’t tested with Youtheme so I’m not 100% sure – but we have a trial so you can test it out risk free :)

      WooBuilder Blocks uses the WordPress Block Editor so doesn’t need any pagebuilder –

      It does require our free Caxton plugin (this is our gutenberg framework) , but that is all handled during the installation


    1. Jamie Marsland


      Yes that layout is possible :)

      Regarding the theme – I haven’t tested with that particular theme, but it should work fine. We have a trial option so you can try woobuilder blocks out for 14 days.

      kind regards,

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