WordPress

Over the past year, I’ve been developing a new approach to educational content for YouTube, X and LinkedIn in the age of AI. The approach is pretty simple: build something exciting, show it working, then teach people exactly how I did it. Less theory about what AI might make possible. More: here’s what I built, here’s…

Before we go any further, skip to 0:50 in the video below. Pay attention to the pre-chorus. Your ears will probably want the chord sequence to move on long before ABBA let it. That’s exactly the point. I play in an indie rock band called Shenanigans. We’re the sort of band that plays Radiohead, Nirvana,…

If you’ve been thinking about moving from Wix to WordPress, you’ve probably discovered that most migration guides assume you know what FTP is, are happy exporting databases, or don’t mind wrestling with plugins. I don’t think that’s how most people want to build websites. Here’s the good news. If your website is primarily made up…

Over the weekend, Fable and I built a working MVP of a new WordPress page builder called Gogh. The idea is simple: make building WordPress pages feel as easy as Canva. Instead of wrestling with rows, columns, and nested blocks, you edit directly on the live page. Elements can be dragged, resized, rotated, reordered, and…

Satya Nadella (CEO Microsoft) shared an interesting idea this week about AI and what he calls the “Reverse Information Paradox.” The short version is that every time we use AI, we’re teaching it. Through our prompts, corrections, workflows, and feedback, we’re creating valuable knowledge. Reading it made me think about WordPress. For years, we’ve thought…

Imagine asking your WordPress site: Which services don’t have testimonials? Which products mention pricing but don’t explain delivery? Summarise everything we offer for beginners. Show me every product launch we’ve announced in the past two years. Generate a newsletter from this month’s company announcements. Today, WordPress can’t answer those questions. It can store content. It…

In my last post, I explored the idea of creating a schema layer on top of AI-generated HTML. The more I think about it, the more I believe the schema is the interesting part. Not because it helps WooCommerce or Jetpack Forms integrate with AI-generated pages, although it does. What’s interesting is everything that becomes…

The next step isn’t asking AI to write better HTML. It’s helping WordPress understand the HTML people already paste in. AI might generate this: <h1>Premium Coffee Mug</h1> <p>£19.99</p> <button>Add to Cart</button> A person knows what that means. WordPress doesn’t. So the plugin needs to create a schema behind the scenes: {   “component”: “woo-product”,  …

I’ve been thinking about where my Visual HTML Editor could go next. Right now, the plugin solves a simple problem: AI is incredibly good at generating HTML, but HTML isn’t particularly friendly for most WordPress users to edit. The plugin sits in the middle. AI creates the layout, and users can safely edit text, images,…

I’ve just released a new free plugin on WordPress.org, and I’m pretty excited about it: Jamie’s Visual HTML Editor. If you’ve ever pasted a chunk of HTML into the WordPress Custom HTML block, you know the pain. The markup just sits there as raw code, and the only way to change a headline or swap…

I rebuilt my wife’s yoga website with ChatGPT last night, and it left me wondering whether block themes were made for AI. A few days ago I wrote an article called AI Is Extremely Good at HTML, and Maybe We Should Stop Fighting That. The basic argument was simple. AI has become remarkably good at…

I just shipped a new feature in PootleWriter that I’ve been wanting for a while: Writing Insights Mode. It’s a real-time writing analysis tool built directly into the editor — no AI, no external API calls, no text rewriting. Just honest, rule-based feedback about what you wrote. What it does Toggle it on with the…

A quick note on how I made this. This was a bit of an experiment and very much a rough first pass. I used ChatGPT to create the images and ElevenLabs for the voiceover, mainly to explore what this kind of storytelling workflow might look like. I was curious whether something simple, quiet, and slightly…

One small but very useful update to Pootle Playground: it now creates short links for WordPress Playground blueprints. If you haven’t come across it yet, Pootle Playground is a visual way to build and share WordPress Playground setups without touching JSON or config files. You can add plugins, themes, pages, menus, content, set landing pages,…

One of the big discoveries I’ve made when building apps is this: I didn’t need a database as often as I had assumed. If you’re building a small app, prototype, writing tool, calculator, planner, or something that mostly runs for one person, it is worth thinking about local storage first. If you’re building a small…

For years, the internet worked on a simple deal. You wrote something useful on a website. Google found it. Someone searched for it. Google sent that person to you. Everybody was happy, except possibly the person who had to close twelve cookie popups and one newsletter popup asking if they wanted “7 Proven Growth Hacks,”…

I didn’t expect this. But I’ve accidentally turned Telegram into a control panel for my website. For my side project, Tomorrow Times, I’m using a Telegram bot to manage predictions, review stories, and publish content without even opening admin. It started as a small experiment. Could I turn chat into an operational layer for a…

I spent about five minutes connecting Claude directly to my WordPress site this morning. No plugin. No middleware. No Zapier. Just two things WordPress and Claude already had sitting there, waiting. If you’ve been wondering whether you can get Claude to read, draft, edit, or post to your site without engineering anything, the answer is…

What if you opened WordPress and all you saw was a blank page, a blinking cursor, and room to think? That’s the question behind Write — a free WordPress plugin and proof of concept that reimagines the publishing experience from the ground up, designed purely for writers. Take Write for a spin (WordPress Playground link)…