Category: WordPress

You may have noticed that two things are happening at once. People are using AI to do extraordinary things. And people are investing amounts of money in AI that previously existed only in lawsuits involving royalty. Naturally, you might wonder: is this a bubble? To understand the concern, we need to talk about tokens, valuations…

Everyone gets AI. Everyone can build faster. So where does your advantage come from? Inspired by this MicroConf talk, here are three questions for your next product meeting. 1. Sell the outcome, not the benefits and features. (I mean the actual outcome). Businesses buy software, then pay people to operate it. AI creates an opportunity…

Former England manager Graham Taylor’s direct style of football was associated with an appealing statistic: most goals came from moves involving three passes or fewer. Get the ball forward quickly. Bypass the midfield. Score. But the last three passes don’t tell you everything that created the goal. The possession that tired the opposition. The pressure…

Everything starts with a thought. Sometimes it’s a big thought. Sometimes it’s a small thought. Sometimes it arrives while you’re in the shower and disappears the moment you find a towel, leaving you with the feeling that you’ve solved something important but no useful information about what. Then comes the job of getting that thought…

My daughter dented her car this morning. I could tell that having me in the car made it ten times worse. The dent was bad enough. Having your dad there to witness it apparently comes with its own damage multiplier. That made me sad. And it made me think about the effect I have on…

You can now build an app by describing what you want. But sooner or later, your AI assistant will ask you to “merge the branch and deploy to production”. Which sounds like something you should probably understand before saying yes. This post started with a tweet from my colleague at Automattic, @fkadev, explaining common developer…

Some of the best conversations at Automattic happen internally. I’ve often wished more people could hear them. Zander Rose’s interviews with people like Seth Godin are a great example. They’re the sort of conversations you want to send to a friend, which is tricky when they’re only available inside the company. So I’ve been working…

Jamie’s Header Effects is a free WordPress plugin that adds chameleon, frosted-glass and hide-on-scroll sticky headers to any block theme. No code needed.

A week ago I was standing on stage at the Rajasthan International Centre in Jaipur, giving a talk called “YouTube + WordPress in the Age of AI” at the very first WordCamp Rajasthan. I’ve given a lot of talks. Usually you finish, a few people say nice things over coffee, and you fly home. This…

The short video below shows me using WordPress Playground with WebMCP to add a hamburger menu to a website. It’s pretty cool: I can ask AI to work on the site, see the results in my browser, and keep shaping things through conversation. Want to try it yourself? Open the latest ChatGPT desktop app, switch…

I’ve been experimenting with what a Canva-like editing experience might look like in WordPress. The hard part is not the dragging. It is turning what you dragged into a real WordPress page.

Until now, most generative AI has been making new versions of things we already understand. AI images are still images. AI music is still music. AI video is still video. But what happens when AI makes a type of media that couldn’t really exist before AI? I think we might have just seen the first…

I love Europe. I should probably establish that before proceeding. But I have just spent roughly four hours of my life queuing at Geneva Airport, which gives a man plenty of time to contemplate European technology policy, his own mortality, and whether it would be quicker simply to walk back to England. The cause was…

I’ve noticed there are basically two modes a company can operate in. Customer-centric mode. And engineering-centric mode. Most great businesses start in the first one. Someone sees a problem. A real person has something annoying, expensive, slow, painful or downright ridiculous happening in their life, and the company decides to fix it. The early conversations…

Over the years I’ve trained more than 5,000 people face-to-face, so getting back in a room with beginners at WordCamp US in Phoenix today was a real joy. And the results were pretty great. Across 18 learners, average confidence in the core WordPress skills we covered jumped from 2.67 → 4.16. 15/18 improved and nobody…