Jamie Marsland

Loveable has one simple promise: Describe what you want to build, and it helps you build it. That works for beginners because they don’t need to understand code. It works for non-technical founders because they can finally make the thing in their head. It works for marketers because they can spin up campaigns, tools, and…

I didn’t set out to build a website. I set out to build a place to dump stuff. You know the feeling. A link you want to remember. A screenshot you took at 1am. A half-formed thought. A PDF someone sent you. A tweet that made you laugh. Normally these things get scattered across bookmarks,…

I sat down this week to count how many things I’ve built with AI over the last couple of years. I assumed it would be around fifteen. Maybe twenty if I was being generous and included things that exist only on my laptop and possibly in my imagination. It is over fifty. Fifty apps, plugins,…

I’ve trained over 5,000 folks on WordPress, face to face. And one thing you learn very quickly is that the hard bit is not usually intelligence. It’s momentum. People get stuck because they don’t know where to begin, what to click, or whether they’ve already broken something beyond repair. So I’ve been thinking about how…

Try this thought experiment. Every time you ask AI to write, read, summarise, rewrite, check, explain, translate, or think through something, a meter starts running. Not metaphorically. Literally. AI companies don’t charge per question. They charge per token. A token is just a small chunk of text. Roughly: 1 token ≈ ¾ of a word…

The other morning, over breakfast, I made what I believed was a fairly harmless observation: that capitalism might, on balance, be a good thing. This came shortly after I had spent 26 hours in NHS A&E with my mum, inside a system that felt confusing, broken, and, at times, properly scary. So I felt, contextually,…

There is a possible future in which the AI boom does not end with a robot butler bringing us tea. It ends because somebody asks: “Wait. Why is this worth a trillion dollars?” OpenAI and Anthropic are now discussed less like companies and more like weather systems. Their valuations roll across the financial sky in…

If you’ve ever asked AI to design something and thought “that’s not quite my style”, you’ve already run into the problem DESIGN.md is trying to solve. AI is getting very good at building things. What it’s still not great at is being consistent. That’s where this comes in. What is DESIGN.md? DESIGN.md is a simple…

A slightly crazy experiment is unfolding inside Automattic right now. For one month, Automattic CEO Matt Mullenweg has asked many folks across product, engineering, and design to step away from normal structures, pair up, build fast, and ship work they’re willing to put their name on. The project can be almost anything: a wild idea,…

By someone who now has a minor degree in Sitting Around While Things Happen Slowly My mum had a fall. This is how many British epics begin, except instead of dragons and swords, you get a phone call at 2pm and a growing sense that your day is about to be completely rewritten by forces…

I’ve worked with developers for years. Lots of them. Brilliant ones. The kind of folks who can stare at a screen for six hours, emerge blinking into daylight, and casually say something like, “Yeah, I just refactored the entire data layer,” as if they’d popped out to buy milk. And here’s the thing. Only a…

There are more than 60,000 plugins on WordPress.org plugin directory. That’s not just a number. It’s one of the most important assets in the entire web ecosystem. Each plugin represents: A solved problem A developer’s time and thinking A real-world use case, battle-tested And crucially, they’re open source. Meaning anyone can download them, study them,…

Two years ago, the idea that you could describe a piece of software in plain English and have it built for you would have sounded far-fetched. Now it is becoming normal. That is what makes vibe coding interesting. It collapses the distance between an idea and a working product. Instead of needing a developer, designer,…

There are certain moments in life that burn themselves into your memory forever. My wedding day.The birth of my three daughters.The day a man in a slightly-too-tight suit told me, with the emotional range of a fax machine, that the company where I was working had just evaporated. This is a story about the third…

At the heart of WordPress is a quiet design choice: content is stored as HTML. For years, that made perfect sense. HTML is portable, durable, and native to the web. It helped make WordPress content easy to move, easy to render, and hard to lock away in some strange proprietary format. But it was built…

Yesterday, Cloudflare announced a new CMS called emdash CMS. And they didn’t exactly tiptoe into the room. They positioned it as a kind of “spiritual successor” to WordPress, built from the ground up to fix what they see as the platform’s biggest flaws, especially around plugin security and outdated architecture. It’s a full-stack, serverless CMS,…