Jamie Marsland
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Working in AI Feels A Lot Like Climbing Kilimanjaro
Fifteen years ago I climbed Kilimanjaro. One of the strange things about altitude is that you can feel absolutely brilliant. You're chatting, laughing, wondering why everyone made such a fuss. Then somewhere above about 4,500 metres, your brain quietly reminds you that it has veto powers. The very unsettling part is that you don't really…
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Why the Heck Is Everyone Using the Word “Harness” to Describe Our Relationship with AI?
Can we please stop saying we're "harnessing AI"? It's such a weird word. You harness horses. Oxen. Maybe a particularly determined husky. You don't harness a chatbot that occasionally forgets what you asked it three sentences ago. I'm not standing in a field wrestling ChatGPT into a leather bridle before asking it to rewrite an…
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I asked Claude to review the Gogh Editor and this is what it said
Gogh Editor, reviewed as a total beginner I (Claude) spent a while in the Playground demo pretending I'd never touched WordPress or a design tool. Here's what happened. The first 30 seconds are genuinely great The page opens already in edit mode with a floating "gogh" panel and a demo page that talks to you…
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What ABBA Can Teach Every Content Creator
Before we go any further, skip to 0:50 in the video below. Pay attention to the pre-chorus. Your ears will probably want the chord sequence to move on long before ABBA let it. That’s exactly the point. I play in an indie rock band called Shenanigans. We’re the sort of band that plays Radiohead, Nirvana,…
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The Bigger Ambition for Gogh
When most people see Gogh, they see a drag-and-drop page builder. That's understandable. It's the most visible part of the project. But if you zoom out, I think there's a much bigger story emerging. It's not really about building another page builder. It's about creating a bridge, and potentially, a platform. AI Already Speaks HTML…
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I Asked Claude to Review the WordPress Site Editor as a Beginner
I was curious whether WordPress Site Editor is something a complete beginner could realistically pick up, so I asked Claude to review the experience through the eyes of someone completely new to WordPress. The prompt was simple: forget everything you know about WordPress, start with a blank site, and document every point of confusion, every…
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Gogh Is Getting a Lot of Excitement. Should We Build It?
Eleven days ago I set myself a weekend challenge: build “Canva for WordPress.” Try a live demo here Not another page builder. A page builder on top of Gutenberg that a complete beginner could use with zero training. The page is the canvas. You edit on the front end. You drag, resize, rotate, snap to…
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The Easiest Non-Technical Way to Move from Wix to WordPress Using ChatGPT
If you’ve been thinking about moving from Wix to WordPress, you’ve probably discovered that most migration guides assume you know what FTP is, are happy exporting databases, or don’t mind wrestling with plugins. I don’t think that’s how most people want to build websites. Here’s the good news. If your website is primarily made up…
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How Gogh Works: A New Approach to WordPress Page Building
Over the past few weekends I’ve been experimenting with an idea that’s been sitting in the back of my mind for years. What if building a WordPress page felt as easy as using Canva? Not another page builder with hundreds of settings. Not another AI website generator. Just a canvas where you can click on…
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Could WebMCP Be the Next Step for AI-Powered WordPress Page Builders?
One of the most interesting things I've read this week is this article about WebMCP, an emerging proposal that explores how AI assistants could interact directly with websites. At first my reaction was: why not just use MCP? MCP already gives AI assistants a way to connect to applications and call tools. It's fantastic for…
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I Built a Canva-Like Page Builder for WordPress with Fable
Over the weekend, Fable and I built a working MVP of a new WordPress page builder called Gogh. The idea is simple: make building WordPress pages feel as easy as Canva. Instead of wrestling with rows, columns, and nested blocks, you edit directly on the live page. Elements can be dragged, resized, rotated, reordered, and…
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What’s new in Jamie’s Front-End Editor for Content Teams
The Front-End Editor started life with one job: let your content team fix a typo or reword a sentence right on the live page, without opening the block editor. This release takes that idea a lot further. You can now edit links, images and buttons the same way, all from the front end. Edit links…
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Why England Lost to Argentina
England lost to Argentina. This is not ideal. In fact, for approximately 57 minutes, England appeared to be doing something highly unusual, which was winning a football match against strong opposition while looking reasonably comfortable. Then England scored. And everything changed. Most teams, when they score, become more confident. England, however, reacts the way I…
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Giving content teams precise, safe editing in WordPress: what’s new in Front-End Editor
When I built Jamie's Front-End Editor for Content Teams, the idea was simple: let a client fix the words on their live site by clicking the text and typing, without ever opening the block editor or learning WordPress. No dashboard, no interface, just edit the page in front of you. The idea landed. But the…
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The Learning We Don’t Realise We’re Collecting
Satya Nadella (CEO Microsoft) shared an interesting idea this week about AI and what he calls the “Reverse Information Paradox.” The short version is that every time we use AI, we’re teaching it. Through our prompts, corrections, workflows, and feedback, we’re creating valuable knowledge. Reading it made me think about WordPress. For years, we’ve thought…
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You asked, it shipped: editing locks in Front-End Editor 0.3
One of my favourite things about building for WordPress is how quickly a bit of feedback can turn into a real feature. This week it happened again. A few days ago, Alessio left a lovely review of Jamie’s Front-End Editor for Content Teams: “Very promising plugin, exactly the kind of thing I am looking for…
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The missing layer in WordPress
Imagine asking your WordPress site: Which services don’t have testimonials? Which products mention pricing but don’t explain delivery? Summarise everything we offer for beginners. Show me every product launch we’ve announced in the past two years. Generate a newsletter from this month’s company announcements. Today, WordPress can’t answer those questions. It can store content. It…
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What opens up once we have a Schema?
In my last post, I explored the idea of creating a schema layer on top of AI-generated HTML. The more I think about it, the more I believe the schema is the interesting part. Not because it helps WooCommerce or Jetpack Forms integrate with AI-generated pages, although it does. What’s interesting is everything that becomes…
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The Schema Bit
The next step isn’t asking AI to write better HTML. It’s helping WordPress understand the HTML people already paste in. AI might generate this: <h1>Premium Coffee Mug</h1> <p>£19.99</p> <button>Add to Cart</button> A person knows what that means. WordPress doesn’t. So the plugin needs to create a schema behind the scenes: { “component”: “woo-product”, …
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What if HTML became the interface and WordPress became the engine?
I’ve been thinking about where my Visual HTML Editor could go next. Right now, the plugin solves a simple problem: AI is incredibly good at generating HTML, but HTML isn’t particularly friendly for most WordPress users to edit. The plugin sits in the middle. AI creates the layout, and users can safely edit text, images,…