Table of Contents
I was doing some keyword research on ahrefs.com today, and I went down a rabbit hole of looking at which of the big WordPress brands get the most traffic.
Three hours later, here’s what I found 👇😬
Note: The data below is taken from ahrefs.com.
Visits per day: 303,377
Interesting fact: Although traffic is holding up, according to ahrefs.com their organic pages have dropped from 24,000 to 3228.
Elementor.com is the leading website page builder platform for professionals on WordPress. It serves web professionals such as developers, designers, and marketers, enabling them to build professional, pixel-perfect websites with an intuitive visual builder.
Visits per day: 2.6 million
Interesting fact: Their organic pages jumped about 60,000 from March 2023. Organic traffic has remained steady.
WordPress.com provides managed hosting for WordPress websites, taking care of many technical aspects of the site. It offers various plans with increasingly powerful features for different site types and budgets.
Visits per day: 3.2 million
Interesting fact: Their organic pages have dropped about 20,000 in the past month or so.
WordPress.org is an open-source platform that allows users to create websites, blogs, or apps. It offers a resource center for downloading the WordPress software, as well as a hub for the open-source WordPress community.
Vists per day: 1.5 million
Interesting fact: This is the most volatile set of numbers in the brands I researched. In March 2023 they were getting approx 260,000 daily visitors, then in July they went to 2.4 million. Since that peak they have dropped to 1.5 million. Looking more closely at their stats it looks like AI topics has driven most of their new traffic. EG. How to Use Midjourney to Create AI Art in 2023 (Detailed Tutorial) is getting 200k visits per day.
ElegantThemes.com provides premium WordPress themes and plugins, including the popular Divi theme and visual page builder
Visits per day: 9762
Interesting fact: Barn2 are masters of creating great content that Google likes, but their numbers have declined from a high of approx 12,500 in July.
Barn2.com offers professional WordPress plugins, including the bestselling WooCommerce Product Table. They provide hand-crafted plugins for WordPress and WooCommerce, designed to enhance websites with various features.
Visits per day: 9261
Interesting fact: They saw a drop in organic traffic from the start of July.
NinjaForms.com is a user-friendly WordPress form builder that allows users to create beautiful, professional contact forms without coding skills. It offers drag-and-drop form fields, easy row and column layouts, multi-page forms, and conditional forms.
Visits per day: 82,680
Interesting fact: It surprised me that Gravity Forms was such a traffic monster. Their page on shortcodes is the 3rd most popular page on their website.
GravityForms.com is a powerful solution for building custom forms and flows on WordPress. It enables users to create custom web forms to capture leads, collect payments, automate workflows, and build their businesses online.
Visits per day: 370,159
Interesting fact: WooCommerce shortcodes is the second most popular page on the site, with 15,000 visitors per day. Why are people still using Woo Shortcodes in the era of Blocks?
WooCommerce.com is an e-commerce platform built on WordPress, allowing users to create online stores, manage inventory, and process payments.
Visits per day: 4,675
Interesting fact: Surprisingly organic traffic has been going down (apart from a weird blip) since July.
BricksBuilder.io is a website builder that offers a visual drag-and-drop interface for creating custom WordPress websites
Visits per day: 245,000
Interesting fact: Their organic traffic has dropped about 40k visits per day since July.
Yoast.com offers the Yoast SEO plugin, which helps users optimize their WordPress websites for search engines
Visits per day: 775,000
Interesting fact: Their traffic has been quite volitile in the past 2 months. You can see in the picture below that it spiked and then started to decline from July.
WPBeginner.com is a resource site for WordPress beginners, offering tutorials, guides, and tips for getting started with WordPress.
Vists per day: 161,000
Interesting fact: Like other brands I researched, their traffic spiked in June, and then started to steadily decline since July.
WPAstra.com provides the Astra Theme, a lightweight, customizable WordPress theme designed for speed and performance, as well as a suite of plugins to enhance website functionality.
Visitors per day: 11,000
Interesting fact: Organic traffic is growing, but organic pages have been reducing lately.
KadenceWP.com offers a range of WordPress products, including the Kadence theme, a lightweight and customizable theme designed for performance and flexibility. They also provide a suite of plugins to enhance website functionality and improve user experience
Visitors per day: 24,000
Interesting fact: They are one of the only companies where organic pages, and organic traffic are both increasing.
GeneratePress.com is a popular WordPress theme known for its speed, performance, and customization options. It is designed to work seamlessly with popular page builders and offers a range of add-ons to extend its functionality.