My Interview with Rand Fishkin

Rand Fishkin, founder of Moz and now SparkToro, provides insights on the evolution and future of SEO.

Check out the conversation and comments on Rand’s LInkedIn Post

Video Summary (generated by AI)

  • The core discovery mechanism for digital content has shifted from primarily Google keyword searches (2000-2012) to diverse platforms like YouTube, LinkedIn, Reddit, Instagram, and TikTok.
  • Digital marketing hasn’t caught up quickly enough with these behavioral shifts, creating a lag between where audiences are and where marketing focuses.
  • There’s a need for businesses and marketers to better understand their audience, from where they consume information to what keeps them up at night.
  • Content creation should target pressing issues or questions in the audience’s minds, with a focus on a central idea or “line” to keep viewers engaged.


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