Guardian Masterclasses: Drive More Traffic to Your Website – A Beginner’s Guide to SEO

Learn SEO Fundamentals and Boost Your Website’s Visibility with Jamie Marsland

SEO for beginners workshop
Date: Tuesday, 18 July 2023
Times: 3pm-6pm
Catch up recording available

Book now: Increase your website’s traffic and improve your digital marketing skills with this beginner’s guide to SEO. Book your spot now!

Hello, I’m Jamie Marsland, the founder of Pootlepress, and I invite you to join me for this online workshop where I’ll demystify search engine optimization (SEO) and show you how to drive high-quality traffic to your website.

If your website isn’t getting the attention it deserves, you might have realized that the key to driving more traffic is optimizing your search engine rankings. Higher rankings in Google search results will help you build a strong content marketing strategy and a loyal customer base.

Course Overview

In this afternoon virtual masterclass designed for beginners in the world of SEO, I’ll teach you the basics of how search engines work, why they favor certain links, how to outrank competitors, and ultimately, how to grow your customer base.

By the end of this course, you’ll know how to improve your website’s discoverability and create a content marketing plan tailored to your business, setting you up for success.

Who Should Attend?

  • Freelancers
  • Business owners
  • Aspiring entrepreneurs
  • Marketing professionals
  • Anyone looking to sharpen their digital marketing skills

Course Content

During this workshop, we’ll cover:

Understanding How Search Engines Work

We’ll begin by diving into the mechanics of search engines like Google, Bing, and Yahoo. You’ll learn about the process of crawling, indexing, and ranking websites, as well as the factors that influence how search engines evaluate and display search results. Understanding these fundamentals will provide a solid foundation for your SEO efforts.

The Importance of Keywords and How to Choose the Right Ones

Keywords play a crucial role in driving targeted traffic to your website. In this section, we’ll discuss the importance of keywords, how to conduct keyword research, and techniques for selecting the most relevant and valuable keywords for your content. You’ll also learn about long-tail keywords and how they can help you target specific niches and audiences.

How to Rank Higher in Google and Increase Traffic

Now that you understand the basics of search engines and keywords, it’s time to explore strategies for improving your website’s ranking in Google search results. We’ll cover on-page and off-page SEO techniques, including optimizing your website’s structure, improving site speed, and building high-quality backlinks. These strategies will help you increase organic traffic and visibility for your website.

Strategies for Outranking Your Competitors

To truly excel in SEO, it’s essential to keep an eye on your competition. In this section, we’ll discuss techniques for analyzing your competitors’ SEO strategies and identifying opportunities for improvement. You’ll learn how to perform a competitive analysis and use the insights gained to refine your own SEO efforts, ultimately outranking your rivals.

Creating Your Own Content Marketing Plan

Content marketing and SEO go hand-in-hand. In this segment, we’ll explore how to create a comprehensive content marketing plan that aligns with your SEO goals. We’ll discuss content ideation, content formats, and how to create high-quality, engaging, and shareable content that attracts and retains your target audience.

Common SEO Mistakes to Avoid

Even seasoned SEO professionals can make mistakes. In this section, we’ll highlight some of the most common SEO pitfalls and provide guidance on how to avoid them. This will help you save time, effort, and resources by steering clear of practices that may harm your website’s search engine performance.

Q&A Session to Address Your Questions

At the end of the workshop, we’ll have a dedicated Q&A session where you can ask any questions you may have about the course content or seek personalized advice on your website’s SEO strategy. This interactive session will provide valuable insights and help you get the most out of your learning experience.

About Jamie Marsland

I’m the founder of Pootlepress, a business specializing in WordPress training. Over the past four years, I’ve trained more than 2,500 people on WordPress, and I’m passionate about the future of the web.

Learn WordPress in One Day

In addition to my SEO workshop, I also offer a “Learn WordPress in 1 Day” course. This course is perfect for those who want to build and manage their own WordPress websites. You can find more information about this WordPress course here.

Booking Details

Date: Tuesday, 18 July 2023
Times: 3pm-6pm (BST)
Price: £149 (plus £7.39 booking fee)

A catch-up recording will be shared after the class and will be available for two weeks.

3pm BST | 4pm CEST | 7am PDT | 10am EDT

You will be sent a link to the webinar 24 hours and 30 minutes before the start time.

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