How the WordPress Block Builder (Gutenberg) can improve with your SEO

Last week I started experimenting with adding structured content to some of my posts and pages and the results have been really good.

If you go to Google and search for ‘beginners seo course’ you’ll see that pootlepress now has some additional expandable content tabs under our normal search listing.

Here’s a picture

How the WordPress Block Builder (Gutenberg) can improve with your SEO 1

Over the past year you’ve probably also seen this with flight times, recipes, film times and a whole host of other information.

These are not appearing here by accident.

I’ve added them in by adding Structured content into the page.

The idea behind adding structured content to your pages is that it makes it easier for Google (and other search engines) to understand the exact nature of your content.

Google call this Structured content Schema.

And there is a library of Schema that you can use on your site, including

  • Faq
  • Events
  • Course
  • Jobs
  • Person

Schema is essentially a common vocabulary that publishers can use so that search engines better understand their content.

The good news is that it’s now really easy to add Schema into your WordPress sites using the Gutenberg Block Editor and a free plugin.

The plugin that I use is called Structured Content WPSC and you can download it for free here.

wordpress structured content plugin

The plugin makes it incredibly easy to add structured content to your WordPress website.

It adds a number of blocks into the Block Editor (gutenberg)

So yes, you need to be using the Gutenberg Block Editor to do this.

gutenberg and seo

And that’s it 🙂

All being well you should see the content appearing in the Google Search Results Page in a few days.

I hope you found that useful, if you have any questions, feel free to leave a comment below.


14 responses to “How the WordPress Block Builder (Gutenberg) can improve with your SEO”

  1. Hi Jamie, Thanks for sharing this. I have been thinking of using it on my site for quite some time. With your blog I will now try it on my website and see if that works for me too. One question that I have is that can I add the FAQ schema to my product pages as well? Or do I need to create an FAQ page seperately? Thanks.

    1. Jamie Marsland Avatar
      Jamie Marsland

      Hi Vikas

      Yes you can also add to your product pages – however in my experiments so far I only see one Schema per result though.


  2. Thanks for the plugin link Jamie, schema can be double dutch – same as css.
    Also good to see proof that Google is using schema.

    1. Jamie Marsland Avatar
      Jamie Marsland

      Yup – The Gutenberg Block Editor is making certain things easier for sure

  3. TX Jamie for the heads up on this cool plugin—Structured Content WPSC. Your trie should also know that you can add SCHEMA to posts + pages via HTML in Tiny MCE with this plugin. I’ve been testing and it seems to work well with 18Tags Pro and Pootle Page Builder when using the text editor. All good and thanks again. 🙂

    1. Jamie Marsland Avatar
      Jamie Marsland

      Cool thanks for the info Paul 🙂

  4. I’m a newbie and have been using BeaverBuilder, rather than Gutenberg. Is there a big advantage for me to switch over to Gutenberg…and if so, how difficult is the switch? If I can stick with BeaverBuilder, is there an equivalent to use for this function in it? As things stand, I am doing a terrible job with SEO 🙁

  5. jamie
    been using the beaver builder pro plugin to develop my site, which is almost ready for deployment…
    haven’t been using Gutenberg….
    any ideas how I could implement your strategy using BB pro ?

    thanks for your help

    1. Jamie Marsland Avatar
      Jamie Marsland

      Hi Dan,

      It looks like you can also use this plugin the Tiny MCE editor so that should be possible in BeaverBuilder 🙂


  6. Nice tip. I have been implementing using SNIP which is a paid plugin. Not sure what it does more than this one.

    Did you get the tabs through the FAQ schema?

    1. Jamie Marsland Avatar
      Jamie Marsland

      Yes 🙂

  7. Hi! Which plug-in – next to Yoast SEO – do you recommend for WooCommerce web shop and the Pootle Storeblocks ?

    1. Jamie Marsland Avatar
      Jamie Marsland

      I generally recommend the Rank Math SEO plugin

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