Why I love this Epidemic Sound website design

  1. Color Harmony: The image uses a harmonious color palette that is pleasing to the eye. The colors chosen for the record player are complementary — the orange and blue hues are opposite on the color wheel, which is a classic complementary color scheme that tends to be visually appealing.
  2. Contrast: There is a clear contrast between the colors, which makes the image stand out and emphasizes the record player. The use of a neutral background (white or light grey) ensures that the vivid colors of the record player and the hand draw the viewer’s attention.
  3. Use of Neutrals: The majority of the image is in neutral colors (the background), which makes the colorful elements pop more effectively. This shows an understanding of how to balance more saturated colors with neutral ones to avoid overwhelming the viewer.
  4. Guiding the Viewer’s Eye: The use of color also guides the viewer’s eye to the focal point of the image — the act of the hand placing the needle on the record. The yellow label on the record is a bright spot amidst more subdued hues, drawing attention to the action taking place.
  5. Branding: Color theory is also important in branding. The consistent use of a specific color palette can help in brand recognition, and it’s possible that the colors used here are part of the brand’s identity.


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