A few years from now, I think we'll look back and find it a little strange that we ever bolted page builders onto WordPress.
Here's the thought I can't shake. AI is astonishingly good at HTML. Ask it for a hero, a pricing table, a whole landing page, and it writes clean, semantic markup in seconds. Real HTML, the language the web is actually made of.
So I've started building a theme designed around exactly that. The AI generates the design. You edit the words yourself, right there on the page, using my visual HTML editor. No code, no fuss. And the markup underneath stays clean and semantic.
Which leads somewhere slightly heretical. If AI can create the designs, and humans can easily edit the content, and the structure stays strong and semantic, then what exactly are blocks for?
Blocks were a clever answer to a real problem: giving non-coders a way to arrange a page. But they're an abstraction, a layer sitting between you and the actual HTML. And abstractions tend to melt away once the thing underneath becomes easy enough to touch directly. I suspect, in a few years, we simply won't need them. So I'm exploring what WordPress looks like without them.
I tested the core of it this week on a real site. I asked it to build a page, and it built one. I asked it to restyle the whole site, and it did, in a single sentence. It genuinely works.
Because here's what I've come to believe: the best page builder the web has ever seen has arrived. And it isn't a plugin. It's AI.
More soon. 👀
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