When I was running WordPress courses, someone once copied my website almost word for word.
They copied the headlines, the structure, the sales copy, the lot.
They were so lazy they even copied my phone number.
So I started getting calls from people trying to book courses through their website, which was both annoying and objectively quite funny.
I’ve been thinking about that more recently because AI makes this sort of thing incredibly easy.
You can create the page, the copy, the emails, the posts, the product idea, the whole thing in minutes.
But the hard bit was never really making the thing.
The hard bit was getting traction.
I played a lot of sport when I was younger, and it was rarely the most talented people who went the furthest. It was usually the ones who turned up, trained hard, kept going, and did the boring stuff again and again.
I think that analogy still holds.
AI makes it easier to start. It doesn’t make it easier to care.
It doesn’t make you show up every day, all day, when nobody is paying attention.
It doesn’t build trust for you.
It doesn’t do the hustle.
In some ways, I think AI makes the gap wider.
The people who already turn up can now move faster.
The people looking for shortcuts just get better shortcuts.
Human nature hasn’t really changed.
And traction still belongs to the people who keep going.
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