Still sending the same message to everyone? These brands didn't—and the results speak for themselves.
🎯 Kent Brushes (UK)
Swapped out their standard Black Friday emails for hyper-personalized ones and saw an 839% increase in email-attributed revenue.
Source: Klaviyo
🎯 Ferris State University (US)
Tailored their website content to each visitor's stage in the funnel. Result? A 2798% boost in click-throughs on inquiry CTAs.
Source: Upland/Adestra
🎯 Itison (EU)
Used AI-driven personalization to power newsletters and offers. Net gain: 25% uplift in conversion and a jaw-dropping 2000% ROI.
Source: Bloomreach
🎯 Time Magazine (UK)
Ran a PURL (Personalized URL) campaign with visit-to-order conversion rates approaching 75%.
Source: XMPie
🎯 McKinsey Insight
Companies that personalize effectively generate 40% more revenue than those that don’t.
Source: McKinsey
🎯 HubSpot + B2BMarketing
Personalized calls-to-action convert 202% better than generic ones.
Source: HubSpot/B2BMarketing
The Takeaway?
If you're still blasting one-size-fits-all messages, you're leaving serious revenue on the table. These aren’t theoretical gains—they’re real results from brands who made the shift to personalized marketing.
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