Year: 2025
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I Had an Argument with a Man in a Café. His Phone Was Loud. Civilization Is Over.
I was working in my local café yesterday, the kind of place where “coffee” has evolved into a giant bucket of syrupy milk with just enough caffeine to justify the name. Everything was lovely. There was soft chatter, the faint hum of the espresso machine, and the comforting illusion that humanity still had some manners…
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I Vibe Coded Six Apps in a Week — Here’s What That Would’ve Cost a Few Years Ago
TL;DR I built six fully working apps: PootleWriter, PootlePhotos, PootlePlayground, PootleSites, PootleBooks, and PootleNoodle – each in less than a day. A few years ago, they would have required a full dev team, months of work, and up to £120,000. Thanks to AI-assisted “vibe coding,” browser APIs, and WordPress Playground, what once felt like enterprise…
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My Shower Has Better Ideas Than I Do
Every morning, I always get one good idea in the shower. An idea that gets me excited. My brain apparently runs on a combination of hot water, steam, and the acoustics of terrible singing. It’s the same every time. I’ll be standing there, minding my own business, when suddenly the universe drops something brilliant on…
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10 Ways WooCommerce MCP Could Make Your Storefront Actually Exciting
The new WooCommerce MCP (Model Context Protocol) integration quietly opens up one of the most interesting frontiers for eCommerce in years. Until now, WooCommerce’s REST API has mostly been used for backend automations: syncing products, managing orders, and building integrations. But MCP adds a twist, it lets AI assistants talk directly to your store in…
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10 Amazing Ways to Use the Perplexity Comet AI Browser with WordPress
The Comet AI Browser from Perplexity opens up a completely new way to work with WordPress — blending browsing, creating, and publishing into one seamless flow. Here are ten powerful ways you can use Comet and WordPress together right now. ⚡️ 1. Talk to Your Site — Real-Time WordPress Editing via Chat Open your WordPress…
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Introducing Pootle Playground — My Experimental WordPress Blueprint Builder
If you’ve ever had to spin up a fresh WordPress site for a client demo, a plugin test, or a tutorial, you know the grind.Install WordPress. Add plugins. Create pages. Set the homepage. Tweak settings. Repeat. WordPress Playground made that faster with instant WordPress in your browser, but building custom environments still meant hand-writing JSON…
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The Rise of Ecommerce in India: What I’ve Seen and What the Data Shows
Over the last two decades, I’ve had the chance to visit India multiple times. I’ve seen the changes firsthand. I’ve worked with my own development team based in India. I’ve watched India-based WordPress companies like Brainstorm Force and InstaWP grow from small teams into global names. I’ve also been inspired by grassroots efforts like WordPress…
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If You Want to Understand How Someone Uses Your Product — Run a Training Course
Really. I mean it: run a training course. “If you want to master something, teach it.” — Richard Feynman There’s no better way to truly understand how people use your product, what they love, what they fear, and where they stumble, than by running a training course. Over the past 10 years, I’ve trained more…
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What Actually Runs a WordPress Website
Most of us treat WordPress like a black box. You log in, publish a post, maybe install a plugin, and a website appears. It feels seamless. But beneath that simplicity lies a small network of programs that work together every time someone visits your site. The Four Layers That Make WordPress Work A live WordPress…
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If Automattic’s Telex Builds This, You Might Not Need That Page Builder
One of the most exciting things about Automattic’s Telex is that it lets anyone build custom blocks for WordPress. That is a big deal. Over the past few weeks, we have seen some really creative examples pop up: everything from video scrub-on-scroll effects to timelines, even a playable version of Pong. It is fun, it…
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Introducing Scrubber
I just built a tiny WordPress plugin that adds a scroll-to-scrub effect to the Cover block… and honestly, I can’t stop scrolling it 🤓 It’s super simple right now, but already a lot of fun. If you want to play with it, you can: I built it using Cursor, so if you want to dig…
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Everything I Learned Bringing Up Three Daughters: A Father’s 10 Rules for Survival
I love my three daughters. They are my life, they are miracles. I thought it would prove useful, for anyone about to embark on this journey, to have a road map, a guide from someone who’s been there before, trodden the path, and tripped on all the Lego pieces along the way. Now, everyone’s journey…
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The Soundtrack to My Life Is Rubbish… and it’s all your fault!
I have a confession: I love silence. I like hearing nothing except, maybe, birds, the wind in the trees, or the sound of my own brain trying to remember why I just walked into the kitchen. But apparently, silence is now considered dangerous, like asbestos or unsupervised children with glitter. Take the French Open. Tennis…
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The Stretchy Type Block: how it works under the hood (and why that’s “weird” but smart)
If you’ve ever wanted a headline that always fits its container—no manual font sizing, no media queries—Stretchy Type delivers. It’s a Gutenberg block that scales your text to the exact width of its container in both the editor and on the frontend. Click here to download the Stretchy Text Block. The core trick In plain…
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We’ve Poisoned the Well, and We Can Never Make It Pure Again
The day everything changed was November 30, 2022. That was when ChatGPT was unleashed upon humanity, and my daughters’ friends discovered they could get an AI to write their university essays while they sat around eating crisps and watching Love Island. Sure, we had “AI” before then: autocorrect, spellcheck, Siri telling us to turn left…
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The future of WordPress? A complete website from nothing but a link.
If you’ve ever worked with WordPress, you’ll know the pain of spinning up a site just to test an idea. That’s why WordPress Playground is such a breakthrough. It runs WordPress entirely in your browser. No servers. No setup. Just open a tab and you have a working site. It’s one of those technologies that…
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I’m Not Sure WordPress Can Be WordPress Anymore
(Or: What If It Could Be Something Even Bigger?) Loveable is now valued at $1.8 billion, with $100 million in annual recurring revenue. That’s not a typo. A tool that lets people build and deploy full web apps with AI just passed a milestone that many of us in the WordPress ecosystem would have laughed…
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WordPress Introduces “AI Building Blocks
Based on James LePage’s post on the WordPress Core AI Blog – July 17, 2025 WordPress is laying the foundation for a smarter, more flexible future with the introduction of AI Building Blocks — a set of tools designed to integrate artificial intelligence into the platform in a consistent and open way. These tools are…
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Every WordPress Website Should Have This Free Plugin
There’s a new free WordPress plugin that can make your website feel dramatically smoother and more professional — and most people haven’t heard of it yet. It’s called the View Transitions plugin, and it uses a clever bit of browser technology to give your site beautifully smooth page transitions — the kind of slick experience…
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Why Aren’t Domain Names Free?
You’ve got a brilliant idea, you’re ready to launch a website, and then it hits you: you need to pay for a domain name. Twelve pounds, twenty dollars, whatever the currency. But why? Why are we paying for something that sounds like it should just exist online, freely available like fresh air? It’s a fair…