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  • The Future of Search and AI: Where Digital Marketers Should Focus

    I’m a big fan of Rand Fishkin—he’s one of the few voices in digital marketing who consistently cuts through the noise. In a time of major disruption, his insights are invaluable. This post is a summary of a LinkedIn post highlighting the key takeaways from his talk at #SMX, where he delivered fresh data and…

    March 19, 2025
  • Lovable.dev: The Fastest Growing European Startup Ever!

    The startup world, that frenetic arena of venture capital and audacious ideas, has produced another “disruptor.” This time, it’s Lovable.dev, and they’re growing at an astonishing rate. Frankly, it’s enough to make a seasoned observer raise an eyebrow. I mean, seriously, $4 million ARR in four weeks? Ten million in two months? One might wonder…

    March 18, 2025
  • Can Poor-Performing YouTube Shorts Affect Views for Longer Form Content?

    There’s a lot of confusion about whether YouTube Shorts impact the performance of long-form videos. Officially, YouTube states that the two content formats operate independently within their algorithm. However, in my experience, I’ve seen poor-performing Shorts negatively affect engagement on longer videos. Let's break down why this happens and what you can do to prevent…

    March 16, 2025
  • Testing the Most Recommended AI Video Tools: Are They Ready for Promotional Content?

    Introduction This week, I set myself a challenge: testing the most talked-about AI video tools I keep seeing on my X feed. My goal? To find out if they’re truly capable of creating high-quality promotional videos. TL;DR: Despite all the hype, I still haven’t found an AI video tool that I’d confidently use to promote…

    March 10, 2025
  • How I Built a Freakin’ Awesome Website with WordPress and Loveable.dev

    Introduction I built a fully functional, beautifully designed personal website in just two hours—and I didn’t have to sweat the technical stuff. All I had to do was tell Loveable.dev’s AI what I wanted, and it took care of the heavy lifting. It made all the key technical decisions, from choosing the right stack to…

    March 8, 2025
  • The Web is About to Be Appified

    Introduction Since its inception, the web has been built on a document-based model—a system of interlinked pages designed for reading and referencing. For over 30 years, we’ve refined this approach, adding layers of interactivity while still fundamentally treating websites as collections of documents. But that model is now breaking down. The web is shifting away…

    March 8, 2025
  • Why Your Company Sucks at YouTube

    Honestly—most companies are terrible at YouTube. They pour money into high-production videos that nobody watches, treat it like a dumping ground for promotional content, and then wonder why their channel isn’t growing. If that sounds familiar, don’t worry—you’re not alone. Most businesses fail on YouTube because they approach it completely backwards. Instead of thinking like…

    March 6, 2025
  • The Latest AI Models of 2025: A Simple Guide for Everyone

    Artificial intelligence is evolving faster than ever, powering tools that help us write, research, code, and even book services online. But with so many AI models out there, how do you know which one to use? This guide will break down the most popular AI models of 2025 in plain English—including the latest updates to…

    February 25, 2025
  • First Look: Can Loveable.dev build a complex portfolio website?

    Yesterday, while recovering from food poisoning in what felt like the smallest hotel room in Singapore, I decided to take Loveable.dev for a spin—and wow, it blew me away. Click here to see the remade website A great way to test new tools is by recreating an existing website, so I challenged myself to rebuild…

    February 24, 2025
  • The most important choice facing WordPress? Is it a Technology Stack or a Mission?

    As we stand on the edge of a era defined by artificial intelligence and changing user expectations—we should ask: Is WordPress just a specific technology, or is it something bigger? Matías Ventura, Gutenberg Lead Architect discussed how WordPress moves forward while remaining true to its essence, at WordCamp Asia in Manila. If it’s just a…

    February 23, 2025
  • How AI Has Transformed My Approach to Building Digital Products

    I've become obsessed with building using tools like Bolt, Replit, and Loveable, which have completely transformed my workflow. It’s not just about automating tasks; it’s about thinking differently. Instead of following rigid rules, AI allows me to work more fluidly, creatively, and efficiently. Here’s how my process has evolved: 1. Learning to Spot Patterns, Not…

    February 21, 2025
  • The Big Three Existential Threats Facing WordPress

    WordPress has been the dominant force in website creation for over two decades, powering over 40% of the web. But change is coming fast, and the world of digital publishing is shifting beneath our feet. These changes aren’t distant threats—they’re happening now. If WordPress doesn’t adapt, it risks being left behind. Here’s what’s heading our…

    February 21, 2025
  • Remaking the Bob Dylan website with WordPress

    In this tutorial, you’ll learn step-by-step how to create a professional-looking website with WordPress. Watch as I remake the Bob Dylan website in under 30 minutes!

    February 14, 2025
  • YouTube’s Big Bets for 2025

    As YouTube enters 2025, the platform is making strategic moves to solidify its position as the leading hub for digital content. CEO Neal Mohan has outlined YouTube’s big bets for 2025, focusing on cultural influence, creator empowerment, and artificial intelligence (AI). Alongside these initiatives, recent statistics highlight YouTube’s growing dominance in the streaming landscape and…

    February 14, 2025
  • AI, Search, and the Battle for Digital Relevance

    Introduction This post is inspired by a LinkedIn post by Rand Fishkin. His thoughts provide valuable perspective on how AI, search engines, and digital marketing are evolving in today’s landscape. Digital marketing is undergoing a huge shift, driven by advancements in AI tools and changing search behaviors. Businesses, particularly in the B2B sector, are rapidly…

    February 12, 2025
  • How I Built a Killer Newsletter Signup Page with Bolt AI and Omnisend

    I built a fully functional, modern newsletter signup page without writing a single line of code—everything happened through text prompts with Bolt AI. I provided a few brief instructions, and Bolt AI took care of the rest. In this post, I'll explain how I achieved a professional page that even handled deployment as a subdomain…

    February 11, 2025
  • Rand Fishkin Talks About How to Rank in ChatGPT and Other LLM’s

    In a recent LinkedIn post, Rand Fishkin tackled a hot topic for today’s marketers: how do you actually show up in ChatGPT and other large language model (LLM) results? While many might be tempted to search for a secret trick or hack, Rand’s advice is straightforward—focus on creating high-quality, relevant content. The Myth of “Gaming”…

    February 11, 2025
  • How to set up application passwords in WordPress

    Setting Up Application Passwords Per User Profile Each user can generate their own application passwords from their WordPress profile. Here’s how: Using in PootlePhotos

    February 10, 2025
  • How the YouTube Recommendation Algorithm Actually Works

    The YouTube recommendation algorithm is one of the most powerful and mysterious forces on the internet. Many creators wonder why some videos get pushed to more viewers while others seem to disappear. However, YouTube’s recommendation system doesn’t “push” videos to users in the way many think—it actually “pulls” videos based on individual preferences. Let’s break…

    February 9, 2025
  • How AI Built My New Notes App

    A Next-Gen Notes App by Bolt.new I wanted a notes app that I didn’t need to log in to, that was available immediately with no friction, and worked seamlessly in offline mode. With the help of Bolt.new, an AI-powered development tool, I was able to quickly generate a fully functional, feature-rich application. Here’s how it…

    February 9, 2025
  • What Would an Editor-Free WordPress Site Building Platform Look Like?

    I’ve been building apps and websites this week with Bolt.new and Loveable.dev, and I had a eureka moment. I was just about to ask AI to add functionality that would let me edit the website I was building, when I stopped and realized—I didn’t need an editor. Instead of manually tweaking a page, I could…

    February 8, 2025
  • Why Speech-to-AI Will Be the Natural Interface of the Future

    In the history of human-computer interaction, we've seen interfaces evolve from punch cards to keyboards, from mouse-driven graphical user interfaces to touchscreens. Each evolution has brought us closer to a more seamless, intuitive way of communicating with technology. Now, we stand at the edge of the next major shift: speech as the primary interface for…

    February 7, 2025
  • How to Rank in ChatGPT Search

    How to Rank in ChatGPT Search If you want your content to appear in ChatGPT-generated responses, it’s crucial to understand how ChatGPT works. Unlike a traditional search engine that retrieves pages based on direct keyword matches, ChatGPT generates responses by predicting the most likely next words based on vast amounts of training data, including web…

    February 6, 2025
  • 10 Ways to Make Your Typography Pop with WordPress

    Typography plays a crucial role in web design, and WordPress makes it easy to create eye-catching text that grabs your audience’s attention. If you want to elevate your site’s typography, here are ten ways to make your text pop using WordPress. 1. Apply Gradient Text Effects Gradient text is a modern trend that can make…

    February 5, 2025
  • Why WordPress needs to become an AI-First Platform

    Introduction There are ongoing debates about who WordPress should serve—whether it should prioritize beginners, developers, or enterprises—but in my view, much larger forces are at play that will render these discussions obsolete sooner than we think. Currently, WordPress is primarily a content management system (CMS) and website builder, but in the next three years, it…

    February 3, 2025
  • What Is an AI Token? An Easy Explanation for Non-Techies

    If you’ve ever tried to use an AI service, you’ve probably encountered the term “token.” At first glance, it might sound technical, confusing, or even unnecessary. But don’t worry—tokens are actually pretty simple once you break them down. Let’s dive into what they are, why AI companies use them, and how they affect your experience…

    February 2, 2025
  • 10 Things I’ve Learned Building Apps with AI

    1. Use Bolt AI and Just Get Started Ten days ago, I was skeptical about the hype surrounding no-code tools. I assumed they were clunky, limited, and not capable of delivering real results. I was wrong. If you’re in the same boat, my advice is simple: jump in and start building. You can’t fully grasp…

    February 2, 2025
  • The Secret Code of the Internet: The History Behind “401 Authorization Required

    Why Does the Web Speak in Numbers? Have you ever tried to access a webpage only to be blocked by the dreaded “401 Authorization Required” message? It’s frustrating, mysterious, and often leaves users scratching their heads. But behind this error lies a fascinating history—one that dates back to the very origins of the internet itself.…

    January 29, 2025
  • Key E-commerce Statistics for 2025:

    WooCommerce holds a dominant position in the e-commerce platform market. It owns over 50% of the market share among e-commerce platforms1. This significant market share makes WooCommerce the leading e-commerce platform globally. To put this in perspective: WooCommerce: Over 50% market shareShopify: Around 10% market shareSquarespace: Approximately 13% market share Additionally, 3.1 million companies use…

    January 28, 2025
  • Substack Revenue and Statistics (2025)

    What is Substack? Substack is a subscription-based publishing platform that allows writers to monetize their content through newsletters. Launched in 2017, the platform enables creators to publish text, audio, and video content directly to subscribers' inboxes. Its unique model emphasizes a reader-funded approach, eliminating the need for advertisements. Writers retain ownership of their content and…

    January 26, 2025
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Pootlepress was born 10 years ago. It’s a been a fantastic and fun journey so far. I’ve trained over 5000 people on WordPress in the past 10 years, and our plugins are used by thousands of customers worldwide. I also now run WordPress courses for The Guardian as part of their Digital Masterclass series.

You will also find me over on my growing YouTube channel.

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