4 lessons on how Groupon got engagement and built a $6bn business (and used WordPress to do it!)

So it looks like Google will buy Groupon for approx $6 billion. Groupon is a really clever business and I’ve pulled out 4 things they did well that can be applied to communication and engagement projects. As ever feedback, questions, debate and disagreement most welcome. jamie @pootlepress Update 05/12/2010 : Since writing this post Groupon …

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10 reasons why WordPress is a great communication tool for you and your organisation

1) WordPress is free WordPress is free and open source. You can download it from  www.wordpress.org and install it on a server of your choice (or even on your own PC). Having 100% control of the ‘terms and conditions’ of your communications platform is incredibly important but is often overlooked.  As users of hosted providers …

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10 practical tips on how to use WordPress and Buddypress to create online communities

Over the next 3 months I will be blogging about how I use WordPress and Buddypress to create online communities. I will share tips and lessons that I have learnt whilst using  WordPress in the wild. I will be covering the following topics but please let me know if there are any other areas you …

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