4 lessons on how Groupon got engagement and built a $6bn business (and used WordPress to do it!)
So it looks like Google will buy Groupon for approx $6 billion. Groupon is a really clever business and I’ve pulled out 4 things they did well that can be applied to communication and engagement projects. As ever feedback, questions, debate and disagreement most welcome. jamie @pootlepress Update 05/12/2010 : Since writing this post Groupon …