Our Beginners SEO course will give you all the knowledge you need to rank better in Google.

Only £75+ vat per person – spaces are limited to 12

beginners seo course

Book your place

  • 17th July – Cheltenham (3 places left)
  • 22nd July – London (SOLD OUT)
  • 5th August – London (4 places left)

What you will learn

  • How to rank higher in Google
  • How to get more traffic from Google
  • Understand the fundamentals of how Search Engines work
  • What are keywords
  • Learn how to research what keywords you should use
  • Learn how to track your keyword ranking in Google
  • Learn what keywords your competitors are ranking for , and how much traffic they are getting
  • Learn how to outrank your competitors
  • A practical plan on how to put together your content marketing plan
  • Common mistakes to avoid

Beginners SEO training course overview

The basics

  • What is SEO (Search Engine Optimisation)
  • Why is Google so important
  • Understanding the Google search results page (SERPs)
  • How Google ranks your website
  • The importance of keywords
  • What are rich snippets and how you can use them
  • How SEO is changing

Keyword Planning

  • How to research what keywords you should use
  • How to measure your potential search traffic for your keywords
  • How to find out what search traffic your competitors are getting
  • What is Long tail search and why it’s important for you
  • How you can use blog posts to drive traffic to your website

How to SEO your website

  • How to SEO your website
  • How to optimise your content
  • Using Page titles
  • Using Heading tags
  • What are Meta descriptions, why they are important and how to add them
  • How to use internal links to tell Google what content is important
  • How to optimise images and video
  • How to add rich snippets to your pages
  • What is cornerstone content
  • How to do offsite SEO
  • How to use Yoast SEO plugin
  • How to use Rank Math SEO plugin
  • How to make sure your website loads quickly for visitors
  • The two best WordPress SEO plugins and how to use them on your website

Measuring SEO success

  • How to make sure your website is working ok for Google
  • How to set up Google Search Console so you can check for search errors
  • How to set up Google Analytics so that you can track your traffic
  • How to measure page speed and why it’s important
  • How to check whether your website is mobile friendly

Question and answer session

I want to reserve part of the day so that you can ask specific questions related to your particular websites. So I’m setting aside 45 mins so that you have the opportunity to ask very specific questions, and I can provide help and solutions on the day. I’m sure the group will come up some great ideas as well :)


Venue details

London Address

MSE meeting rooms
103a Oxford Street,
Soho,
London,
W1D 2HG,

Transport

Tottenham Court Road and Oxford Circus underground stations 500 yards.

Cheltenham Address

Jurys Inn Cheltenham
Gloucester Rd,
Cheltenham,
GL51 0TS