We Ran a Huge Social Experiment on a Whole Generation. It Turned Out to Be Terrible

Time to read:

4–5 minutes

Today, the UK government announced plans to ban social media for under-16s. Prime Minister Keir Starmer said the restrictions are needed to protect children’s wellbeing and mental health. Slightly to my own surprise, I think they are right.

This is awkward for me.

I am a huge free speech advocate.

If something is legal, broadly speaking, I am for people being allowed to say it. Even if it offends someone. Hurt feelings are unfortunate, but usually preferable to governments deciding what people are allowed to think, say or see.

Which is partly why I find myself in a strange position.

I am deeply suspicious of governments regulating access to things, especially this government, whose instincts often seem to begin with ideology and end with bureaucracy.

And yet.

I am also a father of three daughters.

An ex-school governor.

And someone who has spent enough time around children, schools, parents and WhatsApp groups to believe we have collectively done something absolutely astonishingly stupid.

We ran a giant social experiment on an entire generation of children.

And it turned out terribly.

The experiment went something like this:

“What would happen if we gave children unlimited access to addictive, algorithmically optimised dopamine machines, placed directly in their pockets, with almost no rules, very little supervision, and companies financially rewarded for keeping them glued to screens?”

The answer, it turns out, is:

Not brilliant.

A friend told me yesterday that in his son’s maths exam, around half the class had special dispensation linked to mental health issues.

Half.

Now, obviously, not all of that is social media. Life is complicated. Mental health is complicated. Correlation is not causation, as people on the internet enjoy shouting in all caps.

But also:

Come on.

We can all see what is happening.

I see it in my own children.

I see it in their friends.

Anxiety.

Constant comparison.

Fear of missing out on things they did not even want to go to in the first place.

A generation somehow simultaneously overconnected and lonely.

Children sitting together while staring into entirely different worlds.

A low-level hum of unhappiness.

And some truly dreadful behaviour.

If aliens landed and watched modern parenting for ten minutes, they would conclude that humans worship rectangles.

Observe a restaurant.

There will be a family sitting together, physically present but spiritually outsourced to separate devices.

Parents scrolling.

Teenagers scrolling.

Sometimes toddlers watching videos with the volume set to “airport runway.”

Nobody speaking.

Nobody noticing.

We have replaced conversation with thumb movement.

I was in the Maldives in January.

The Maldives.

One of the most beautiful places on Earth.

Turquoise sea. White sand. Palm trees doing palm-tree things.

And there were couples doomscrolling.

Doomscrolling in paradise.

Imagine explaining this to your ancestors.

“Yes, we travelled across the world to sit in extraordinary beauty and watch strangers argue about politics.”

Many people say:

“Well, it’s the parents’ responsibility.”

And in theory, yes.

In practice, parenting does not happen in isolation.

If 29 out of 30 children in a class have smartphones with unrestricted access to social media, your child becomes socially exiled without one.

You are not making a parenting decision.

You are negotiating with a culture.

We made the decision not to give our first two daughters smartphones until they were sixteen.

They hated it.

At the time, we were terrible people.

Practically medieval.

I suspect there were moments when they considered contacting social services.

But now?

They thank us.

Then came daughter number three.

And, in one of parenting’s classic moves, where experience somehow makes you worse instead of better, we relented earlier.

It did not go especially well.

Which is a polite British way of saying:

I think we got that wrong.

At this point, I am honestly in favour of banning social media for under sixteens.

Probably smartphones too.

Possibly tablets.

Definitely tablets in restaurants.

Maybe the whole lot.

Bring back boredom.

Boredom is underrated.

Boredom is where imagination lives.

Boredom built treehouses, bands, terrible teenage poetry and mildly dangerous bicycle jumps.

Now boredom lasts approximately eleven seconds before someone reaches for a glowing rectangle.

I suspect history will look back at this period with genuine confusion.

Like:

“Wait. You knew it was damaging mental health, sleep, attention and social development, and your response was… to give younger children even more access?”

And we will say:

“Well, yes. But everyone else was doing it.”

Because that is often how regrettable things happen.

Not through evil.

Through drift.

Through convenience.

Through tired parents wanting five quiet minutes.

I understand why we got here.

Modern parenting is hard.

Phones are easy.

But if the evidence continues piling up the way it is, I think we may eventually look back on this whole period as one of the great parenting mistakes of our time.

A moment where adults outsourced childhood to algorithms and acted surprised when things went sideways.

It feels, increasingly, like a shameful episode.

And I say that not from a place of superiority.

I say it as someone who has probably made plenty of mistakes too.

Just one who increasingly suspects we should have hidden the Wi-Fi password and sent everyone outside.


Comments

11 responses to “We Ran a Huge Social Experiment on a Whole Generation. It Turned Out to Be Terrible”

  1. > Boredom is where imagination lives.

    I totally agree! That is one of the reasons why I don’t listen to podcasts when I take a walk. Instead I pay attention to the world around me, or simply let my mind wander.

    I don’t really use much social media, but I do sometimes find myself watching too much youtube, to the point that I block it for myself.

  2. Susan Mason Avatar
    Susan Mason

    Jamie – I agree with you 100 per cent
    At this point, I think that having a Ban on Social Media is what I might call
    “The least worst option”

  3. Thank you Jamie! I learned Instagram in order to be able to reach out with information about a charity. I didn’t get very far with that, but now I know how addictive social media can be. I’ve got grandchildren, so I’m glad the government is taking steps – but the “tech bros” should take responsibility for their creations – I’ve heard they don’t let their own children on social media. ‘Nuff said.

  4. Richard Norby Avatar
    Richard Norby

    Nicely said. I especially liked your description of how intelligent, well-meaning parents can slip into things they realize were unwise. As a parent and grandparent, I relate.

  5. Carl Flint Avatar
    Carl Flint

    Hi Jamie, a well presented experience with your three daughters. I liked your thought to bring back boredom!
    I also liked your description of the ‘experiment’ which rings true. Good of you to put your head above the parapet!

  6. We have a social media ban in place in Australia and I’m all for it! While some people here think it doesn’t work, parents with younger children, like me, are very glad that our kids will be able to actually enjoy their childhoods a little longer without the anxiety that comes with social media.

    1. Jamie Marsland Avatar
      Jamie Marsland

      That’s good to hear Rae. The narrative I hear in the UK is that the Aussie experiment isn’t working, and kids are finding ways around it.

  7. Spyros Avatar

    Unbelieavable how free speach advocators cannot see that banning social media for people under 16 for their protection, is the false narrative to control who above 16 access social media and to protect a regime that wants to restrict free speach

  8. Peter Guthrie Avatar
    Peter Guthrie

    Absolutely brilliant, I agree 100% – as a father, grandfather and someone who used to be young and still tries to be. We all need head space to think things through and decide what’s really important (or boredom, if you prefer), and above all what social media and all that goes with it does is deny us that, if it’s uncontrolled. Not just young people, everyone.

  9. I absolutely agree with this. I live in Australia and I was also against the banning of social media access for under 16’s here, as we have a similar style of government to the UK. However, I think what you say about running an experiment that went wrong is spot on.
    The next experiment I would like to see curtailed is child care. This too is an experiment that is having negative consequences for our children who have no say in this…

  10. […] We Ran a Huge Social Experiment on a Whole Generation. It Turned Out to Be Terrible | Pootlepress by Jamie […]

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