- Logo is white Lato Heavy (600 weight) on main red color #ef4832.
- If not used on the pootlepress red background then font is inside a box with 3px round corners on the pootlepresss red background.
- When logo is needed to be used in a square space (e.g. a Twitter profile) then the press can be dropped, so the name is just ‘pootle’
- always lowercase
- Please avoid: pootle press, Pootlepress, PootlePress and Pootle Press
- Heavy (600 weight) for Logo and headings
- Lato medium/regular for sub headings and paragraph text
- Please avoid using different weights of Lato in the same word, sentence or paragraph.
Main brand color (red): #ef4832
Supporting color (pinky/red): #FF6D5A
Call to action color 1 (in contrast to the red): #65AEBF
Call to action color 2 (in contrast to the red): #6ACCFC
Call to action color 3 (in contrast to the red): #C3F27C
Light grey background color: #f0f4f5